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IPBC, Polyphase, fungicides, mildewcides, mold, bacteria

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Establishing trust is essential when selling products to be used in consumers’ homes. An increasingly sophisticated and resourceful customer base demands more information, as well as evidence of product reliability.

How do you earn that trust?
  • Incorporate high performance, advanced preservative technology from Troy Corporation, the global
        leader in materials protection
  • Place Troy’s HomeShield™ branding on your products

    In an effort to understand the value of a consumer brand conveying antimicrobial protestion Troy conducted a consumer survey.
    The results were as follows:

    Product Differentiation

    Product differentiation is the key. Products that educate consumers and clearly communicate value are more likely to be selected. The average DIY (Do It Yourself) consumer or contractor is considering not only price, but also time, value, and product durability. Troy branding educates potential customers that your product contains high-quality antimicrobial protection, which helps ensure long-term reliability.

    The HomeShield™ Advantage

    HomeShield™ is backed by Troy Corporation, a world leader in preservatives technology. Troy advanced preservatives are known throughout the coatings and related industries not only for their performance, but also for their safety in use, environment friendly properties, and superior overall value.

    The HomeShield™ branding program is available to customers incorporating Troy’s Polyphase®, Fungitrol®, Troysan®, ProTek™, or Mergal® preservatives in their formulations. Only end-use products tested and shown to meet a high performance standard are authorized to carry the HomeShield™ brand. This is a key distinction between HomeShield™ and other marketing logos.

    Products Bearing the HomeShield™ Brand:
  • Have been tested & approved using industry recognized standard tests
  • Offer reliability & protection against microbial degradation
  • Offer greater long-term value
    Ensuring the Best Protection Possible

    Product specific microbiological test methods support the HomeShield™ brand. The evaluation criteria used for the HomeShield™ brand are rigorous, subjecting products to intense microbial exposure. As a result, products passing the HomeShield™ testing criteria provide the best possible protection in actual use conditions.

    Communicating Value, Protection, & Peace of Mind

    Troy is committed to promoting the HomeShield™ brand to consumers, through a dedicated website as well as social media platforms. These informative consumer-focused resources will serve not only to promote the brand and provide details on the rigorous HomeShield™ testing criteria, but also to educate consumers on the need for antimicrobial protection in the home.


    For more information on Co-Branding with Troy, click here to email a HomeShield™ representative.


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