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Troy Forms HomeShield™ Antimicrobial Cobranding Partnership with Pinturas Popular

Thursday, November 5, 2020 - Florham Park, NJ – Troy Corporation announced today that the company has initiated a cobranding partnership with Pinturas Popular, an industry leading manufacturer of paints & coatings in the Dominican Republic for more than 50 years. As part of this unique partnership, Troy has awarded Pinturas Popular the right to brand its paints and coatings with the HomeShield™ Antimicrobial Protection logo. HomeShield™ branding certifies that the premium products incorporate advanced antimicrobial technology from Troy.

“We are excited to introduce our line of high-quality paints and coatings featuring the HomeShield™ Antimicrobial Protection brand,” says Pinturas Popular’s Executive Vice President, Rubén Darío Acevedo. “Our customers demand the best quality, and have expressed interest in antimicrobial protection in Pinturas Popular® products,” continues Acevedo. “The humid climate of the Dominican Republic puts exterior coatings at risk of microbial growth. The protection offered by Troy HomeShield™ technology provides peace of mind for our customers,” says Acevedo.

Paints and coatings from Pinturas Popular wearing the HomeShield™ Antimicrobial Protection brand have passed a rigorous testing protocol designed by Troy to ensure optimum performance to inhibit the growth of mold, mildew, and algae.

“Troy is pleased to have Pinturas Popular onboard as a cobranding partner,” says Troy’s Dr. Frank Cangelosi, Vice President, Marketing. “Pinturas Popular is a leader in the Latin American market, and their commitment to high quality also includes a dedication to offering the best antimicrobial protection available. That is where Troy’s expertise adds value.” Troy has a long history of success in serving the paints & coatings industry with advanced antimicrobials, and is recognized worldwide for delivering safe, highly-effective coatings protection.

Manufacturers in a wide range of industries who wish to employ the HomeShield™ brand must meet numerous criteria and pass testing protocols, as well as agree to a comprehensive quality control program. “These requirements are in place for the benefit of consumers, and customer satisfaction is a top priority for both Pinturas Popular and Troy,” says Cangelosi.

Consumers are supported by a new website developed to offer information about the HomeShield™ Antimicrobial Protection brand and the importance of protected products: www.homeshieldprotected.com. Manufacturers interested in Troy’s unique cobranding program can visit www.troycorp.com.

About Troy
Troy Corporation develops and manufactures specialty materials that enhance the properties and performance of its customers’ products and processes, and is committed to helping manufacturers meet global requirements for compliance and sustainability. Troy is the worldwide leader of material protection and is known in the marketplace for innovation, product quality, and value-added service. Troy materials are used and available in over 100 countries worldwide. Troy is headquartered in Florham Park, New Jersey, with sales offices throughout the United States, Canada, Europe, Asia, and Latin America. For more information, you can visit www.troycorp.com to connect to a regional Troy expert.

For Further Information:
Geoff Clay
clayg@troycorp.com

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